Friday, February 24, 2006

Would the old-old be “mature matures”?

On CBS' Public Eye blog today: "Most news industry chatter these days never fails to touch upon on a declining interest in newspapers and networks scrambling to entice the kiddos to watch network news. And as such, Harris Interactive released the results of a poll today (it should appear on their site sometime in the next day) that attempts to quantify the news consumers' viewing, reading and Web surfing habits (at least those of the 2,985 U.S. adults surveyed online between January 12 and 17, 2006.) Some of the results:

"Unsurprisingly, “Matures” (that's people 59 and older, in pollster jargon) were the most likely to watch network or cable news, with 88% responding that they watched either "daily" or "several times a week." Fifty-one percent of “Echo Boomers” (18-27 year olds) did the same."

Read the rest of the blog entry here:

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