Sunday, February 19, 2006

Take this pill...uh, maybe not

The NY Times news analysis today and the similar Washington Post article today about the unexpected results of two recent studies on women's health are good ones. When this kind of thing happens -- when conventional wisdom or early studies are trumped by more rigorous research -- the typical person says HUH? That's why pieces like today's work so well. This easily could be done in many different markets, but also, I might suggest a story in general on how research is conducted, using, perhaps, someone stage 2 or 3 of a drug study.

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