Not sure if these are running in other markets but I just saw my first Medicare TV commercial, with a bunch of way-too-enthusiastic "seniors" greeting the mail carrier when he brings their "Medicare & You 2006." If everyone is that happy to get the book, I guess things we'll be OK. (The spot ran on the 5 p.m. news, which is probably good spot, since viewership of TV news is higher among older age groups. But wedged between sweeps-heavy news reports heavy on sex and crime, it was a little startling to see all those happy people.)
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